Online Advertising Manager

Main Job Purpose

The Online Advertising Manager is responsible for implementing the company’s PPC and display advertising campaigns.  The key objectives will focus on driving lead gen and brand awareness. The role will also extend to supporting inbound marketing initiatives and using the knowledge base gained from evaluating ROI to influence future campaign management. Candidate must be proficient with keyword research, landing page conversion A/B and multivariate testing.

• A strong understanding of Google Adwords, including content and retargeting is required
• Google Advertising Professional Certification is preferred
• The ideal candidate will have 3+ years of experience with third party bid management and analytics. You should have understanding on how to develop keyword strategies. 
• In this role you'll be responsible for creating, executing and managing PPC and display advertising campaigns.
• Experience in managing budgets of more than £100k a month
• Experience in evaluating campaigns and driving campaign modifications in real time
• Strong knowledge of Microsoft Office products – Word, Excel and PowerPoint
• Experience in managing PPC and display campaigns across multiple geographies, including but not limited to US, UK, Australia and South Africa
• Experience in managing third party media buys
• Media Research & Ongoing Learning:  maintain media contact lists, learn about new advertising opportunities

Other Skills / Attributes Required

• Working Knowledge of social media
• Degree in Marketing or equivalent professional qualification (CIM preferred)
• Strong record of academic success
• Proven track record of delivering measurable results
• Commercial awareness
• Imaginative / customer orientated
• Excellent organisation and planning